Shōnan

Madam Rouge

I recently bought a book about bread in Shonan. A lot of the bakeries are a bit of a trek from where I live as they're in the Kamakura and Zushi areas. But there were a few listed in the Fujisawa area so I decided to visit one:Madame Rouge.

I honestly didn't really read the article, I just remembered that it was close to Fujisawa station so I decided to go exploring. Best. Decision. Ever.

The bakery itself is about 5-ish minutes from Fujisawa station. Approaching the bakery and you immediately notice that it looks a bit ...French. Between Boulangerie (one of four words I know in French1) being written in a classic french looking font and the lavender outside, you know it's someplace special.

Boulangerie

When you enter the shop they have french radio streaming as well for the full Parisian experience. I arrived around 1pm and had no idea what to expect. They were mostly sold out, so I hastily picked the sandwich that had ingredients that I enjoy but can't eat on a regular basis in Japan: pastrami and pickles2.

As the two tables out front where you can sit and enjoy your bread were occupied, I walked to the river nearby hoping to find a bench to sit and enjoy my sandwich. The bread for the sandwich is a french style bread and it has the perfect amount of crunch in the crust.

Often you'll see people make a sandwich with a baguette, but instead of a delicious sandwich, they just end up being a overly-crunchy cut-your-mouth sharp mess that's tough to eat. This was the opposite. The bread had a slight crunch with just a bit of chewiness. What's more there was a hidden surprise not visible when I picked my sandwich: pickled onions adding a bit of extra tang to nicely tie everything together.

Also not photoed were the plain scones that I got to go. They were also fantastic with a buttery and slightly-sweet flavor. If you're in Fujisawa for any reason, take the time and visit this bakery. Do go early because as I was walking back to the station after eating my sandwich they were sold out and closing up for the day.

  • 1The other words are bonjour, oui, and merci.
  • 2It's not that pickles and or pastrami aren't easy-enough to find, it's more of the prices of deli meat being comparatively expensive and bread at the supermarket / bakeries is sold in the 6 inch loafs sliced in varying degrees of thickness, so I opt for the thicker slices for toast, rather than thinner slices for sandwiches.

Shop Info

  • Address: 12-1 Asahicho, Fujisawa, Kanagawa, 251-0054
  • 住所: 〒251-0054 神奈川県藤沢市朝日町12−1
  • Tel: 0466-86-7713
  • Homepage:http://madame-rouge.com/