[How millions of French shoppers are rejecting cut-price capitalism](https://www.theguardian.com/world/2019/dec/04/french-shoppers-rejecting-cut-price-capitalism-nicolas-chabanne)
I’ve said it before, I love the French.
Seeing this awakening of consumers is such a breath of fresh air. For an extra 5 bucks a year, your farmer isn’t going bust and is able to make a living. Totally worth it. No brainer.
> He pictures the brand’s archetypal target customer as “perhaps the couple in their mid-30s, working parents, young kids, highly conscious of the climate crisis, the need to eat healthily, of animal welfare, single-use plastics in packaging, the plight of the farmer … but maybe unable to afford full organic. Well, we’re the answer.”
Guilty on all counts. Great customer analysis.